Calmers

Brand Identity, Environmental Graphics, Packaging

Visual identity, packaging and name for a Mid Western coffee brand offering a new peaceful grasp of a beloved taste.

Our next project is a amazing coffee organization with the drive of awareness by sharing mental health stories. We decided to curve the type in the logo to provide a feeling of calm. The logo juxtaposes the calming aesthetic of the brand’s mission. The ‘L’ in ‘Calmers’ was curved through custom ligatures and acts as both a mark to emphasize peace.  

The visual identity combines a soft Neapolitan color palette with eye-catching geometric patterns, designed to appeal to the coffee’s professional audience. The team designed a comprehensive program of product packaging and environmental graphics for the coffee, maintaining a clean and modern aesthetic throughout.

The calming spirit of the graphics suffues the brand in a intelligent, playful hugs that suprise and bring a warm smile. The identity appears on coffee bags, uniforms, print collateral, cups, and other coffee essentials selected by the team; enjoying a coffee reveals a random mental health awareness fact at the bottom of the cup. 

Some studies have found that caffeine can boost concentration for people with ADHD. Caffeine easily gets into the brain, and affects many kinds of neurons (brain cells) in a positive way. Studies continue to show that caffeine can increase mental focus and concentration. Caffeine is really “nature’s stimulant” – in caveman times, a quick boost when you had to run away from a predator trying to eat you, or needed extra energy to go forage for food. Studies show moderate caffeine intake can boost your ability to concentrate, and improves mental alertness. While body and brain receptors (sites of action) respond to caffeine as part of normal biology – the more you use, the more your body gets used to this signal, and stops responding the same way. The response is much less. This is call attenuation. Same dose of caffeine, less effect. With this knowledge, the best way to have optimal effect of caffeine is to limit consumption to about 300 mg per day, and consume it ONCE a day – at the time you want to be most alert, and want the maximal effect.

“The calming spirit of the graphics suffuses the brand in a intelligent, playful hugs that surprise and bring a warm smile.”

Client

Sector

Brand Identity

Brand Identity for a automotive service dedicated to professional and dynamic service on the go in the Pacific Northwest.

Calmers

Brand Identity, Environmental Graphic, Packaging

Visual identity, packaging and name for a Mid Western coffee brand offering a new peaceful grasp on a beloved taste.

Our next project is a amazing coffee organization with the drive of awareness by sharing mental health stories. We decided to curve the type in the logo to provide a feeling of calm. The logo juxtaposes the calming aesthetic of the brand’s mission. The ‘L’ in ‘Calmers’ was curved through custom ligatures and acts as both a mark to emphasize peace.  

The visual identity combines a soft Neapolitan color palette with eye-catching geometric patterns, designed to appeal to the coffee’s professional audience. The team designed a comprehensive program of product packaging and environmental graphics for the coffee, maintaining a clean and modern aesthetic throughout.

The calming spirit of the graphics suffues the brand in a intelligent, playful hugs that suprise and bring a warm smile. The identity appears on coffee bags, uniforms, print collateral, cups, and other coffee essentials selected by the team; enjoying a coffee reveals a random mental health awareness fact at the bottom of the cup. 

Some studies have found that caffeine can boost concentration for people with ADHD. Caffeine easily gets into the brain, and affects many kinds of neurons (brain cells) in a positive way. Studies continue to show that caffeine can increase mental focus and concentration. Caffeine is really “nature’s stimulant” – in caveman times, a quick boost when you had to run away from a predator trying to eat you, or needed extra energy to go forage for food. Studies show moderate caffeine intake can boost your ability to concentrate, and improves mental alertness. While body and brain receptors (sites of action) respond to caffeine as part of normal biology – the more you use, the more your body gets used to this signal, and stops responding the same way. The response is much less. This is call attenuation. Same dose of caffeine, less effect. With this knowledge, the best way to have optimal effect of caffeine is to limit consumption to about 300 mg per day, and consume it ONCE a day – at the time you want to be most alert, and want the maximal effect.

Play Video

“The calming spirit of the graphics suffuses the brand in a intelligent, playful hugs that surprise and bring a warm smile.”

Client

Sector

Brand Identity

Visual identity and comprehensive 

digital package.

Calmers

Brand Identity, Enviromental Graphics, Packaging

Visual identity, packaging, and name for a a Mid Western Coffee brand offering a new peaceful grasp on a beloved taste.

Play Video

Our next project is a amazing coffee organization with the drive of awareness by sharing mental health stories. We decided to curve the type in the logo to provide a feeling of calm. The logo juxtaposes the calming aesthetic of the brand’s mission. The ‘L’ in ‘Calmers’ was curved through custom ligatures and acts as both a mark to emphasize peace.  

The visual identity combines a soft Neapolitan color palette with eye-catching geometric patterns, designed to appeal to the coffee’s professional audience. The team designed a comprehensive program of product packaging and environmental graphics for the coffee, maintaining a clean and modern aesthetic throughout.

The calming spirit of the graphics suffues the brand in a intelligent, playful hugs that suprise and bring a warm smile. The identity appears on coffee bags, uniforms, print collateral, cups, and other coffee essentials selected by the team; enjoying a coffee reveals a random mental health awareness fact at the bottom of the cup. 

Some studies have found that caffeine can boost concentration for people with ADHD. Caffeine easily gets into the brain, and affects many kinds of neurons (brain cells) in a positive way. Studies continue to show that caffeine can increase mental focus and concentration. Caffeine is really “nature’s stimulant” – in caveman times, a quick boost when you had to run away from a predator trying to eat you, or needed extra energy to go forage for food. Studies show moderate caffeine intake can boost your ability to concentrate, and improves mental alertness. While body and brain receptors (sites of action) respond to caffeine as part of normal biology – the more you use, the more your body gets used to this signal, and stops responding the same way. The response is much less. This is call attenuation. Same dose of caffeine, less effect. With this knowledge, the best way to have optimal effect of caffeine is to limit consumption to about 300 mg per day, and consume it ONCE a day – at the time you want to be most alert, and want the maximal effect.

Client

Sector

Discipline

“The calming spirit of the graphics suffuses the brand in a intelligent, playful hugs that surprise and bring a warm smile.”

Brand Identity for a automotive service dedicated to professional and dynamic service on the go in the Pacific Northwest.

Brand Identity