Camerona

Brand Identity, Packaging

Logotype and packaging for a new fashion luxury retailer.

Luxury and comtemporary meet in Camerona, a fashion brand by Italian David Camerona that redefines timeless basics with modern, distinctive fabrics and Italian-inspired chic.

Frealas designed a brand identity for Camerona that grabs its unique selection, refined design, and ulitarian functionality. The project carries the brand’s message and art direction through its fashion design.

The name “Camerona” chosen by Frealas, came from the “Pilodeuxdorix camerona, the tufted green-streaked playboy.” A butterfly in the family Lycaenidae. It is found in Guinea, Sierra Leone Liberia, Ivory Coast, Ghana, Toga, Nigeria, Cameroon, and many other parts of Africa. When we saw “playboy” we just knew it was perfect for this Italian brand. 

The Camerona Logotype is customized from Granjon Roman, a old style serif. The Frealas team developed a visual language that features luxurious graphics, and formal provocative models. 

The team curated art directed photography that both establishes a point of view for the brand and showcases its products. Camerona plans to launch winter/spring 2019 with its luxury collections, which were shown last fall in Italy.

“The name “Camerona” chosen by Frealas, came from the “Pilodeuxdorix camerona, the tufted green-streaked playboy..”

A alternate logotype for the perfume line of the brand.
Client

Brand Identity, Packaging

Brand identity and packaging
for a reowned Fish & Chips food truck.

Camerona

Brand Identity, Packaging

Logotype and packaging for a new fashion luxury retailer.

Luxury and comtemporary meet in Camerona, a fashion brand by Italian David Camerona that redefines timeless basics with modern, distinctive fabrics and Italian-inspired chic.

Frealas designed a brand identity for Camerona that grabs its unique selection, refined design, and ulitarian functionality. The project carries the brand’s message and art direction through its fashion design.

The name “Camerona” chosen by Frealas, came from the “Pilodeuxdorix camerona, the tufted green-streaked playboy.” A butterfly in the family Lycaenidae. It is found in Guinea, Sierra Leone Liberia, Ivory Coast, Ghana, Toga, Nigeria, Cameroon, and many other parts of Africa. When we saw “playboy” we just knew it was perfect for this Italian brand. 

The Camerona Logotype is customized from Granjon Roman, a old style serif. The Frealas team developed a visual language that features luxurious graphics, and formal provocative models. 

The team curated art directed photography that both establishes a point of view for the brand and showcases its products. Camerona plans to launch winter/spring 2019 with its luxury collections, which were shown last fall in Italy.

A alternate logotype for the perfume line of the brand.
A alternate logotype for the perfume line of the brand.

“The name “Camerona” chosen by Frealas, came from the “Pilodeuxdorix camerona, the tufted green-streaked playboy.”

Client

Brand Identity

Visual identity and comprehensive 

digital package.

Camerona

Brand Identity, Packaging

Logotype and packaging for a new fashion luxury retailer.

Luxury and comtemporary meet in Camerona, a fashion brand by Italian David Camerona that redefines timeless basics with modern, distinctive fabrics and Italian-inspired chic.

Frealas designed a brand identity for Camerona that grabs its unique selection, refined design, and ulitarian functionality. The project carries the brand’s message and art direction through its fashion design.

The name “Camerona” chosen by Frealas, came from the “Pilodeuxdorix camerona, the tufted green-streaked playboy.” A butterfly in the family Lycaenidae. It is found in Guinea, Sierra Leone Liberia, Ivory Coast, Ghana, Toga, Nigeria, Cameroon, and many other parts of Africa. When we saw “playboy” we just knew it was perfect for this Italian brand. 

The Camerona Logotype is customized from Granjon Roman, a old style serif. The Frealas team developed a visual language that features luxurious graphics, and formal provocative models. 

The team curated art directed photography that both establishes a point of view for the brand and showcases its products. Camerona plans to launch winter/spring 2019 with its luxury collections, which were shown last fall in Italy.

Client

Sector

Discipline

“The name “Camerona” chosen by Frealas, came from the “Pilodeuxdorix camerona, the tufted green-streaked playboy.”

A alternate logotype for the perfume line of the brand

Brand identity and packaging
for a reowned Fish & Chips food truck.

Brand Identity, Packaging