Haladis

Brand Identity, Packaging

Visual identity, and packaging for German beer brand.

Frealas has designed the identity, packaging and print collateral for German beer called Haladis. The name Haladis, which was developed by the Haladis team, strives off the importance of “Heraldry” The initial meaning of the term herald is disputed, but the preferred derivation is from the Anglo-Saxon here (“army”) and wald (“strength” or “sway”). The team was was inspired by the dense forests and bold history of the founders surrounding the brewery in Hamburg where the beer is one of the longest brewed brews in the game.

Heraldry, the science and the art that deal with the use, display, and regulation of hereditary symbols employed to distinguish individuals, armies, institutions, and corporations. Those symbols, which originated as identification devices on flags and shields, are called armorial bearings. Strictly defined, heraldry denotes that which pertains to the office and duty of a herald; that part of his work dealing with armorial bearings is properly termed armory. But in general usage heraldry has come to mean the same as armory.

Heraldry originated when most people were illiterate but could easily recognize a bold, striking, and simple design. The use of heraldry in medieval warfare enabled combatants to distinguish one mail-clad knight from another and thus to distinguish between friend and foe. Thus, simplicity was the principal characteristic of medieval heraldry. In the tournament there was a more elaborate form of heraldic design. When heraldry was no longer used on body armour and heraldic devices had become a part of civilian life, intricate designs evolved with esoteric significance utterly at variance with heraldry’s original purpose. In modern times heraldry has often been regarded as mysterious and a matter for experts only. Indeed, over the centuries its language has become intricate and pedantic. Such intricacy appears ridiculous when it is remembered that in the earlier periods swift recognition of a coat of arms or badge could mean the difference between safety and death, and some medieval battles were lost through a mistake over the similarity of two devices of opposing sides.

A six-pack recyclable box features a strong green and red, reflecting the dense forest surrounding the brewery.
The identity for Haladis, a German beer brand founded on striking and bold movement in the beer industry.
“Heraldry originated when most people were illiterate but could easily recognize a bold, striking, and simple design.”
Two dark amber glass bottles at the brewery.
The team created advertisements with the horizon as the main objective.
A media spot presenting the brand in a positve enviroment with the horizon theme consistent.

A introductory spot to introduce the Premium German brand in english-primary countries.

Presenting the three tiers of Haladis beer in a bold and memorable 15-second spot.

Sector

Discipline

Brand Identity, Digital

Visual identity and packaging range
for a new lemonade drink.

Haladis

Brand Identity, Packaging

Visual identity, and packaging German beer brand.

Frealas has designed the identity, packaging and print collateral for German beer called Haladis. The name Haladis, which was developed by the Haladis team, strives off the importance of “Heraldry” The initial meaning of the term herald is disputed, but the preferred derivation is from the Anglo-Saxon here (“army”) and wald (“strength” or “sway”). The team was was inspired by the dense forests and bold history of the founders surrounding the brewery in Hamburg where the beer is one of the longest brewed brews in the game.

Heraldry, the science and the art that deal with the use, display, and regulation of hereditary symbols employed to distinguish individuals, armies, institutions, and corporations. Those symbols, which originated as identification devices on flags and shields, are called armorial bearings. Strictly defined, heraldry denotes that which pertains to the office and duty of a herald; that part of his work dealing with armorial bearings is properly termed armory.

But in general usage heraldry has come to mean the same as armory.

Heraldry originated when most people were illiterate but could easily recognize a bold, striking, and simple design. The use of heraldry in medieval warfare enabled combatants to distinguish one mail-clad knight from another and thus to distinguish between friend and foe. Thus, simplicity was the principal characteristic of medieval heraldry. In the tournament there was a more elaborate form of heraldic design. When heraldry was no longer used on body armour and heraldic devices had become a part of civilian life, intricate designs evolved with esoteric significance utterly at variance with heraldry’s original purpose. In modern times heraldry has often been regarded as mysterious and a matter for experts only. Indeed, over the centuries its language has become intricate and pedantic. Such intricacy appears ridiculous when it is remembered that in the earlier periods swift recognition of a coat of arms or badge could mean the difference between safety and death, and some medieval battles were lost through a mistake over the similarity of two devices of opposing sides.

The identity for Haladis, a German beer brand.
A six-pack 100% reusuble box features a striking green & red to reflect the dense forest and heraldry of Haladis.

“Heraldry originated when most people were illiterate but cold easily recognize a bold, striking, and simple design.”

Two dark amber glass bottles at the brewery.
The team created advertisements with he horizon as the main objective.

A media spot presenting the brand in a positive environment consistent with the horizon theme.

A introductory spot to introduce the Premium German beer brand with english-speaking countries.

Presenting the three tiers of Haladis beer in a bold and memorable 15-second spot.

Client

Sector

Brand Identity

Visual identity and comprehensive 

digital package.

Haladis

Brand Identity, Packaging, Digital

Visual identity, packaging and digital for a German beer brand.

Frealas has designed the identity, packaging and print collateral for German beer called Haladis. The name Haladis, which was developed by the Haladis team, strives off the importance of “Heraldry” The initial meaning of the term herald is disputed, but the preferred derivation is from the Anglo-Saxon here (“army”) and wald (“strength” or “sway”). The team was was inspired by the dense forests and bold history of the founders surrounding the brewery in Hamburg where the beer is one of the longest brewed brews in the game.

Heraldry, the science and the art that deal with the use, display, and regulation of hereditary symbols employed to distinguish individuals, armies, institutions, and corporations. Those symbols, which originated as identification devices on flags and shields, are called armorial bearings. Strictly defined, heraldry denotes that which pertains to the office and duty of a herald; that part of his work dealing with armorial bearings is properly termed armory. But in general usage heraldry has come to mean the same as armory.

Heraldry originated when most people were illiterate but could easily recognize a bold, striking, and simple design. The use of heraldry in medieval warfare enabled combatants to distinguish one mail-clad knight from another and thus to distinguish between friend and foe. Thus, simplicity was the principal characteristic of medieval heraldry. In the tournament there was a more elaborate form of heraldic design. When heraldry was no longer used on body armour and heraldic devices had become a part of civilian life, intricate designs evolved with esoteric significance utterly at variance with heraldry’s original purpose. In modern times heraldry has often been regarded as mysterious and a matter for experts only. Indeed, over the centuries its language has become intricate and pedantic. Such intricacy appears ridiculous when it is remembered that in the earlier periods swift recognition of a coat of arms or badge could mean the difference between safety and death, and some medieval battles were lost through a mistake over the similarity of two devices of opposing sides.

Client

Sector

Discipline

The identity for Haladis, a German beer brand.
A six-pack recyclable box features a strong green, reflecting the dense forests surrounding the brewery.

“Heraldry originated when most people were illiterate but could easily recognize a bold, striking, and simple design.”

Two dark amber glass bottles at the brewery.
The team created advertisements with the horizon as the main objective.

A media spot presenting the brand in a positive environment consistent with the horizon theme.

A introductory spot to introduce the Premium German Brand in english-primary countries.

Presenting the three tiers of Haladis beer in a bold and memorable 15-second spot.

Visual identity and packaging range for a new lemonade drink.

Brand Identity, Packaging