Tastye

Brand Identity, Packaging

Visual identity, and packaging range for a new “tasty” lemonade drink that increased sales by 35%.

Play Video
Tastye is San Marinos’s new favorite lemonade drink. Produced with 100% fresh squeezed lemonades, it is vastly increasing its domain in the local markets. Tastye offers a democratic selection of products that range from litre bottles to 200ml juice boxes. When Frealas started working on a new packaging range for Tastye as well develping a visual identity for the “tasty” drink, we knew fortune favored the bold project. The brief was to create a identity that was fun enough to correlate with the military like mark. The brand was an immediate success and after it’s launch in January 2019, sales increased by 35%.

“The brief was to create a identity that was fun enough to correlate with the military like mark.”

The team created a fun brand identity with 3D printed miniature models.
The popular bus in the sky matches today's trends.
Tastye litre bottles to 200ml juice boxes.
Our goal was to put emphasis on the logo mark.
Juice box being filled up by 100% fresh squeezed lemonades
The team created a romantic attachment to the brand for new consumers.
We wanted consumers to correlate love and lemonade together in the brand.
A reflected transformation of lemonade to bottle.
Client

Sector

Brand Identity

Brand Identity for a Italian fashion house.

Tastye

Brand Identity, Packaging

Visual identity, and packaging range for a new lemonade “tasty” lemonade drink that increased sales by 35%.

Play Video
Tastye is San Marinos’s new favorite lemonade drink. Produced with 100% fresh squeezed lemonades, it is vastly increasing its domain in the local markets. Tastye offers a democratic selection of products that range from litre bottles to 200ml juice boxes. When Frealas started working on a new packaging range for Tastye as well develping a visual identity for the “tasty” drink, we knew fortune favored the bold project. The brief was to create a identity that was fun enough to correlate with the military like mark. The brand was an immediate success and after it’s launch in January 2019, sales increased by 35%.

“The brief was to create a identity that was fun enough to correlate with the military like mark.”

The team created a fun brand identity with 3D printed miniature models.
The popular bus in the sky matches today's trends.
Tastye litre bottles to 200ml juice boxes.
Our goal was to put emphasis on the logo.
Juice box being filled up by 100% fresh squeezed lemonades.
A romantic attachment to the brand for the die hard fans
We wanted consumers to correlate love and lemonade together in the brand.
A reflected transformation of lemonade to bottle.
Client

Sector

Brand Identity

Visual identity and comprehensive 

digital package.

Tastye

Brand Identity, Packaging

Visual identity, and packaging range for a new “tasty” lemonade drink that increased sales by 35%.

Play Video
Tastye is San Marinos’s new favorite lemonade drink. Produced with 100% fresh squeezed lemonades, it is vastly increasing its domain in the local markets. Tastye offers a democratic selection of products that range from litre bottles to 200ml juice boxes. When Frealas started working on a new packaging range for Tastye as well develping a visual identity for the “tasty” drink, we knew fortune favored the bold project. The brief was to create a identity that was fun enough to correlate with the military like mark. The brand was an immediate success and after it’s launch in January 2019, sales increased by 35%.
Client

Sector

Discipline

The team created a fun brand identity with 3D printed miniature models.

“The brief was to create a identity that was fun enough to correlate with the military like mark.”

The popular bus in the sky matches today's trends.
Tastye litre bottles to 200ml juice boxes.
Our goal was to put emphasis on the logo mark.
Juice box being filled up by 100% fresh squeezed lemonades.
The team created a romantic attachment to the brand for new consumers.
We wanted consumers to correlate love and lemonade together in the brand.
A reflected transformation of lemonade to bottle.

Brand identity for a Italian fashion house.

Brand Identity