Visual identity, and packaging range for a new “tasty” lemonade drink that increased sales by 35%.
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Tastye is San Marinos’s new favorite lemonade drink. Produced with 100% fresh squeezed lemonades, it is vastly increasing its domain in the local markets. Tastye offers a democratic selection of products that range from litre bottles to 200ml juice boxes.
When Frealas started working on a new packaging range for Tastye as well develping a visual identity for the “tasty” drink, we knew fortune favored the bold project.
The brief was to create a identity that was fun enough to correlate with the military like mark. The brand was an immediate success and after it’s launch in January 2019, sales increased by 35%.
Visual identity, and packaging range for a new lemonade “tasty” lemonade drink that increased sales by 35%.
Play Video
Tastye is San Marinos’s new favorite lemonade drink. Produced with 100% fresh squeezed lemonades, it is vastly increasing its domain in the local markets. Tastye offers a democratic selection of products that range from litre bottles to 200ml juice boxes.
When Frealas started working on a new packaging range for Tastye as well develping a visual identity for the “tasty” drink, we knew fortune favored the bold project.
The brief was to create a identity that was fun enough to correlate with the military like mark. The brand was an immediate success and after it’s launch in January 2019, sales increased by 35%.
Visual identity, and packaging range for a new “tasty” lemonade drink that increased sales by 35%.
Play Video
Tastye is San Marinos’s new favorite lemonade drink. Produced with 100% fresh squeezed lemonades, it is vastly increasing its domain in the local markets. Tastye offers a democratic selection of products that range from litre bottles to 200ml juice boxes.
When Frealas started working on a new packaging range for Tastye as well develping a visual identity for the “tasty” drink, we knew fortune favored the bold project.
The brief was to create a identity that was fun enough to correlate with the military like mark. The brand was an immediate success and after it’s launch in January 2019, sales increased by 35%.
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