With a mission to become the ultimate in beauty & gift retailing, Judy Pierre Cosmetics sought out a luxury re-brand to reaffirm its second launch. The Frealas team has developed a new identity and packaging standards for the luxury cosmetics brand that will ensure a chic luster consistency.

The designers acomplished this through restoring the graphic luster of the mark, first refining the monogram and then planting correlated application of the identity across packaging, advertising and other ephemera such as print collateral, skin cleanse wipes, lotion, shopping bags, and corporate materials. The designer have subtly redesigned the original packaging in a way that give the 200ml tubes, bags, and boxes are more luxurious feel.

The Judy Pierre logo mark has been redrawn by hand to resemble a solid ink typeface and reduced about 20% on bags and boxes, it is printed. The interior and exterior of the bags are wrapped with a custom made paper with a luxe matte finish, so they direct a thicker and smoother feel throughout. Advertising campaigns have made more defining use of the brand color, and the most recent campaign centers solely on the beauty of brown, green, and pink. All the bags position themselves as a treasured object before one even discovers the cosmetic or gift inside.