Markspath

Brand Identity, Campaigns, Digital

Frealas has worked with Markspath to create a peculiar new identity for a start-up research organization.

Frealas has created a quirky new brand for Seattle-based research organization Markspath.

Markspath is a passion-led research organization with reach for global data crunching in the medical field. Founded by Aria Moreau, the organization’s consignment is to rattle the everyday human being with conventional, check-boxing approaches to research and medical studies awareness with a greater strategically and integrated route in line with the passion and criteria of the organization.

Rejecting the legislative approach used by some research organizations, Markspath has built a digital brand that helps people in a intellectual, and creative way with the vision of building higher medical industry standards of the future, filling minds with more engaging data, more satisfied awareness.

Pushing genuine and functional language, Frealas developed a median tone of voice and concept that echoes the identity’s data geometric-like structure. 

From the existing logo concept of a healthy forum bringing food gurus together, the new identity’s focus is on researching collaboratively, the team has developed a set of visual tools that have allowed Markspath to present a unique and verbal design for the research organization. 

The fundamental task was to develop a structure to set Markspath’s new brand story in a visually salient way. In return, Frealas has created an symbolism library that illustrates in a graceful way some of the challenges that people can find when trying to “make sense” of a research paper & rapidly growing medical industry. The team used common science regalia to build the story, Danie and the team made systems that visualize the idea of problem-solving with a sense of playfulness.

“We considered all the busy ways we work with a grain of salt, most specifically in the corporate world where possibility of some things don’t always make sense on certain levels,” says Danie.

“Pushing genuine and functional language, Frealas developed a median tone of voice and concept that echoes the identity’s data geometric-like structure.”

“We considered all the busy ways we work with a grain of salt, most specifically in the corporate world where possibility of some things don’t always make sense on certain levels,” says Danie.

Client

Sector

Brand Identity

Brand Identity for a Italian fashion house.

Markspath

Brand Identity, Campaigns, Digital

Frealas has worked with Markspath to create a peculiar new identity for a start-up research organization.

Frealas has created a quirky new brand for Seattle-based research organization Markspath.

Markspath is a passion-led research organization with reach for global data crunching in the medical field. Founded by Aria Moreau, the organization’s consignment is to rattle the everyday human being with conventional, check-boxing approaches to research and medical studies awareness with a greater strategically and integrated route in line with the passion and criteria of the organization.

Rejecting the legislative approach used by some research organizations, Markspath has built a digital brand that helps people in a intellectual, and creative way with the vision of building higher medical industry standards of the future, filling minds with more engaging data, more satisfied awareness.

Pushing genuine and functional language, Frealas developed a median tone of voice and concept that echoes the identity’s data geometric-like structure. 

From the existing logo concept of a healthy forum bringing food gurus together, the new identity’s focus is on researching collaboratively, the team has developed a set of visual tools that have allowed Markspath to present a unique and verbal design for the research organization. 

The fundamental task was to develop a structure to set Markspath’s new brand story in a visually salient way. In return, Frealas has created an symbolism library that illustrates in a graceful way some of the challenges that people can find when trying to “make sense” of a research paper & rapidly growing medical industry. The team used common science regalia to build the story, Danie and the team made systems that visualize the idea of problem-solving with a sense of playfulness.

“We considered all the busy ways we work with a grain of salt, most specifically in the corporate world where possibility of some things don’t always make sense on certain levels,” says Danie.

“Pushing genuine and functional language, Frealas developed a median tone of voice and concept that echoes the identity’s data geometric-like structure.”

“We considered all the busy ways we work with a grain of salt, most specifically in the corporate world where possibility of some things don’t always make sense on certain levels,” says Danie.

Client

Sector

Brand Identity

Visual identity and comprehensive 

digital package.

Markspath

Brand Identity, Campaigns, Digital

Frealas has worked with Markspath to create a peculiar new identity for a start-up research organization.

Frealas has created a quirky new brand for Seattle-based research organization Markspath. Markspath is a passion-led research organization with reach for global data crunching in the medical field. Founded by Aria Moreau, the organization’s consignment is to rattle the everyday human being with conventional, check-boxing approaches to research and medical studies awareness with a greater strategically and integrated route in line with the passion and criteria of the organization.

Rejecting the legislative approach used by some research organizations, Markspath has built a digital brand that helps people in a intellectual, and creative way with the vision of building higher medical industry standards of the future, filling minds with more engaging data, more satisfied awareness.

Pushing genuine and functional language, Frealas developed a median tone of voice and concept that echoes the identity’s data geometric-like structure. 

From the existing logo concept of a healthy forum bringing food gurus together, the new identity’s focus is on researching collaboratively, the team has developed a set of visual tools that have allowed Markspath to present a unique and verbal design for the research organization. 

The fundamental task was to develop a structure to set Markspath’s new brand story in a visually salient way. In return, Frealas has created an symbolism library that illustrates in a graceful way some of the challenges that people can find when trying to “make sense” of a research paper & rapidly growing medical industry. The team used common science regalia to build the story, Danie and the team made systems that visualize the idea of problem-solving with a sense of playfulness.

“We considered all the busy ways we work with a grain of salt, most specifically in the corporate world where possibility of some things don’t always make sense on certain levels,” says Danie.

Client

Sector

Discipline

“Pushing genuine and functional language, Frealas developed a median tone of voice and concept that echoes the identity’s data geometric-like structure.”

“We considered all the busy ways we work with a grain of salt, most specifically in the corporate world where possibility of some things don’t always make sense on certain levels,” says Danie.”

Brand identity for a Italian fashion house.

Brand Identity