Just Water

Preview – 5/1/2019

A promotional still illustrates a compelling awareness for a marine life crisis.

It takes 700 years for plastic bottles to dissolve – 80% of plastic bottles never get recycled. Globally, it is estimated that over 100 million marines animals are killed due to plastic pollution each year. 90% of plastic polluting our oceans is drifting by just 10 rivers in Asia and Africa.  The areas surrounding these rivers are known to have poor waste management systems in highly populated areas. Plastic in marine environment never truly go away, instead they fragment into microscopic pieces that some experts say 90% of fish and birds have consumed. 

Partnering up with private water label companies, we consolidated a polluted scenario to express gratitude to the people who stand up for marine life saving changes. While it is almost impossible to scoop all the marine litter in the deep sea floor, we can try to promote inspiring awareness to prevent the use of plastic as much as possible. 

Brand Identity

Brand Identity for a Italian fashion house.

Just

Water

Preview – 5/1/2019

A promotional still illustrates a compelling awareness for a marine life crisis.

It takes 700 years for plastic bottles to dissolve – 80% of plastic bottles never get recycled. Globally, it is estimated that over 100 million marines animals are killed due to plastic pollution each year. 90% of plastic polluting our oceans is drifting by just 10 rivers in Asia and Africa.  The areas surrounding these rivers are known to have poor waste management systems in highly populated areas. Plastic in marine environment never truly go away, instead they fragment into microscopic pieces that some experts say 90% of fish and birds have consumed. 

Partnering up with private water label companies, we consolidated a polluted scenario to express gratitude to the people who stand up for marine life saving changes. While it is almost impossible to scoop all the marine litter in the deep sea floor, we can try to promote inspiring awareness to prevent the use of plastic as much as possible. 

Just Water

Preview – 5/1/2019

A promotional still illustrates a compelling awareness for a marine life crisis.

Each year nearly 800,000 people die by suicide in the world. That is roughly one death every 40 seconds, which leads suicide as the 2nd cause of death for ages 15-24. Suicide among males is four times higher than among females. Male deaths represent 79% of all US suicides. Lesbian, gay, and bisexual kids are 3x more likely than straight kids to attempt suicide at some point in their lives. Yet physical or verbal harassment or abuse still enter societies daily – increasing the rate of self-harm and suicide by 2.5x to 8x.


To promote the awareness of the devastating effect depression has human life globally, we created the “The Talk”. The still poignantly uses sped-up boats and wake lines to illustrate a time-traveling like event that is eventually leads to an euphoric awakening.

Brand identity for a Italian fashion house.

Brand Identity