Markpsath: World Population Day
A motion in commemoration of closely interrelated democratic trends
The goal of this campaign was to get relatable Americans to connect sedimentary and modern. The impact that their actions can have on that the future population of the world.
Awne Casey, Markpsath marketing manager, said, “Our intention is to let the human species know that there are limits and advantages to everyday choices. No matter who you are or what you’re doing, living on Earth you will always belong anywhere and everywhere. So maybe try to take care of it.” With this campaign, we wanted to give viewers the momentum to revisit building nostalgic and explore current political trends.”
Danie Dam, Frealas Creative Director, said, “When thinking through this campaign, we found a very powerful truth—that the world has to go a long way to to truly be free from discrimination, climate pollution, and hate. And because Markspath is all about creating a space for the many, we knew this answered a deep motivation for Americans. The creative task was to help the brand find its voice and tell authentic stories.”
The campaign includes PR, social, digital, cinema, and out-of-home, as well as TV, and is the second large-scale integrated campaign that Markspath has launched across the critical American market.
“The 2030 Agenda for Sustainable Development is the world’s blueprint for a better future for all on a healthy planet. On World Population Day, we recognize that this mission is closely interrelated with demographic trends including population growth, ageing, migration and urbanization.” – UN Secretary-General Antonio Guterres
Sector
Discipline
Visual identity and packaging range
for a new lemonade drink.
Markspath: World Population Day
Motion, Campaign
A motion in commemoration of closley interrelated democratic trends.
The goal of this campaign was to get relatable Americans to connect sedimentary and modern. The impact that their actions can have on that the future population of the world.
Awne Casey, Markpsath marketing manager, said, “Our intention is to let the human species know that there are limits and advantages to everyday choices. No matter who you are or what you’re doing, living on Earth you will always belong anywhere and everywhere. So maybe try to take care of it.” With this campaign, we wanted to give viewers the momentum to revisit building nostalgic and explore current political trends.”
Danie Dam, Frealas Creative Director, said, “When thinking through this campaign, we found a very powerful truth—that the world has to go a long way to to truly be free from discrimination, climate pollution, and hate. And because Markspath is all about creating a space for the many, we knew this answered a deep motivation for Americans. The creative task was to help the brand find its voice and tell authentic stories.”
The campaign includes PR, social, digital, cinema, and out-of-home, as well as TV, and is the second large-scale integrated campaign that Markspath has launched across the critical American market.
“The 2030 Agenda for Sustainable Development is the world’s blueprint for a better future for all on a healthy planet. On World Population Day, we recognize that this mission is closely interrelated with demographic trends including population growth, ageing, migration and urbanization.” – UN Secretary-General Antonio Guterres
Sector
Discipline
Brand Identity
Visual identity and comprehensive
digital package.
Motion, Campaign
A motion in commemoration of closely interrelated democratic trends.
The goal of this campaign was to get relatable Americans to connect sedimentary and modern. The impact that their actions can have on that the future population of the world.
Awne Casey, Markpsath marketing manager, said, “Our intention is to let the human species know that there are limits and advantages to everyday choices. No matter who you are or what you’re doing, living on Earth you will always belong anywhere and everywhere. So maybe try to take care of it.” With this campaign, we wanted to give viewers the momentum to revisit building nostalgic and explore current political trends.”
Danie Dam, Frealas Creative Director, said, “When thinking through this campaign, we found a very powerful truth—that the world has to go a long way to to truly be free from discrimination, climate pollution, and hate. And because Markspath is all about creating a space for the many, we knew this answered a deep motivation for Americans. The creative task was to help the brand find its voice and tell authentic stories.”
The campaign includes PR, social, digital, cinema, and out-of-home, as well as TV, and is the second large-scale integrated campaign that Markspath has launched across the critical American market.
Sector
Discipline
“The 2030 Agenda for Sustainable Development is the world’s blueprint for a better future for all on a healthy planet. On World Population Day, we recognize that this mission is closely interrelated with demographic trends including population growth, ageing, migration and urbanization.” – UN Secretary-General Antonio Guterres
Visual identity and packaging range for a new lemonade drink.
Brand Identity, Packaging